The final mile of a shipment is the last leg of a product’s journey from your warehouse to the customer’s doorstep. Customer expectations for this experience are higher than ever. They want their deliveries to be efficient, cost-effective, and transparent. Getting this part of the delivery process right can give you a big advantage in a crowded marketplace, and final-mile tracking might be the perfect way to do it.
Final-mile tracking allows you and your customers to see how the delivery is progressing in real time. It gives the customer visibility into when and how their order comes to their door, but the benefits don’t stop there. Learn why final-mile tracking is a modern-day must-have in freight logistics and how doing it correctly gives your business a competitive advantage.
Why Final-Mile Tracking Matters
Final-mile tracking does a lot more than just keep everyone updated on the progress of a delivery. It also offers valuable benefits such as:
Better Customer Experience
Customers want fast deliveries, but they also expect to know where their delivery is every step of the way. Final-mile tracking allows your business to keep customers updated with live notifications, and the transparency of the shipping process can significantly improve the customer experience. Knowing when their package is due to arrive can reduce the frustration of waiting and make them less likely to miss the delivery.
Delivering on time, every time, can build a buyer’s trust in your brand and turn them into loyal customers. With final-mile tracking, you can create a reputation for having a reliable, transparent delivery process within your industry. You’ll build customer confidence, making them more inclined to purchase from you over a competitor with limited tracking.
Greater Efficiency, Lower Cost
The benefits of final-mile tracking aren’t just for the customers. It can also help you improve your supply chain. Tracking can help delivery drivers optimize routes, avoiding traffic jams and other obstacles that might delay delivery. Real-time data can help them make better decisions, improve first-time delivery rates, or even avoid potential issues, such as a driver running behind schedule. The system can dispatch another driver and notify the customer of the delay, keeping them happy and reducing the burden on your internal customer service team.
Real-time final-mile tracking can also have a big impact on your operational expenses. The data can make the process more efficient and reduce mileage, labor hours, and delivery attempts. That’s good news for your bottom line.
What To Look For in a Final-Mile Delivery Provider
You’ll need to partner with a logistics provider that offers final-mile delivery tracking to get these benefits and gain this essential competitive advantage. However, not all providers will give you the same experience. When selecting a logistics partner, look for:
- Advanced tracking technology. The carrier should use GPS-enabled tracking with an intuitive platform that is easy for both you and your customers to use.
- Reliability. Find a provider with a track record of on-time deliveries and high first-attempt delivery success rates.
- Experience. Select a provider with expertise in your industry, especially if your deliveries require specialized equipment or handling.
- Flexibility. Your final-mile delivery provider should be able to scale with your business and adjust to changing demands. That will prevent you from scrambling for additional delivery providers during peak seasons.
- Proactive communication. A great logistics provider will keep you and your customers informed throughout the delivery process, including alerting you to potential delays, so you are never left wondering where the item might be.
Make Beitler Logistics Services Your Final Mile Partner
We know the impact of excellent final-mile delivery services on the customer experience and your business’s competitive advantage, which is why we take it so seriously. Our advanced tracking system provides full transparency into the shipping process, keeping your customers informed every step of the way. We use data from our system to make routes more efficient and cost-effective while doing everything possible to avoid delays.
With a proven track record of on-time deliveries and a history of working with diverse industries, Beitler Logistics Services is dedicated to helping you provide the best customer experience possible for every delivery. Contact us today to learn more about our final-mile delivery solutions and how we can help your business gain the competitive edge it needs to attract and retain more customers.